this was a classic "dogfooding" project. we were our own client, and the pressure was on to build a system that delivered the same level of efficiency and excellence we promise to our partners.
Automating Creativity Itself
we built a framework of firebase functions that integrated directly with the adobe creative cloud api. this allowed us to programmatically resize and reformat images for different social platforms in bulk. we then used gemini vision to automatically tag assets with relevant keywords for our digital asset management system. for social media posts, a fine-tuned gemini model generated multiple copy variations for each creative, giving our social media managers a range of on-brand options to choose from. the entire workflow was orchestrated via a simple react dashboard.
building this platform for ourselves has been transformative. our creative team is now focused on high-value concepting, not mindless production work. our campaign velocity has doubled.
the marcomms automation lab is a testament to our philosophy of using ai to augment human creativity. by automating the repetitive, low-value tasks, we unlocked significant efficiency gains and allowed our talented creative team to focus on what they do best: creating impactful brand stories.